Why put your insurance scheme online?

If you sell an insurance scheme, you may have limited yourself to focusing on the traditional marketing techniques, such as word of mouth and advertising in newspapers and magazines. In fact, you may not have even considered putting it online.

However, selling online is becoming an important option for many businesses. If you are a bit confused and find yourself asking whether you should launch your own website, you may wish to read on ...

Increased reach

By launching your own website you can reach many potential customers who you would otherwise have missed out on. If you sell products nationally or even internationally, you can market and sell your services through your website without having to worry about the physical location of your customers.

Also, around 46% people now use a search engine like Google as their first port of call when looking for insurance*. If you do not have a website then you are going to miss out on this while your competitors take advantage of it.

Easy to manage

A website is typically easy to manage, but it becomes even more so when you use a service like insurengine.com. We will take care of everything for you so that you can track referrals, work out where your leads are coming from, and make conversions without worrying about issues such as IT compliance.

Scalable option

Online operations are highly scalable, so you can expand your business and handle multiple orders online without any need for extra offices or staff.

Take advantage of the change in consumer behaviour

Consumer behaviour is changing at a rapid rate. Not only do people use the Internet more, but they are accessing it on tablets, phones and even TV sets. You can tap into this by launching your own website and selling insurance online to take advantage of all the benefits.

Powerful lead generation

Once you have your website up and running you can partner with lead generation companies to increase the amount of referrals that are sent your way. You can also track all of your referrals with greater ease.

Convenient quotes

With an online quote system your customers can get instant quotes wherever they are, which can increase opportunities for you. For example, you could bring up a quote in a meeting when dealing face-to-face with clients.

Launch your website today

There are plenty of reasons to be online and it is becoming increasingly necessary for companies. As long as you have the help that you need to launch your system you can get your operation online with very little effort. So start thinking seriously about getting your business online - then you can take advantage of all the benefits that it brings.

*Independent study carried out by Speedie Consultants